King’s College London is one of the world’s top universities, with an award-winning Communications Team. With an ambitious vision, effective communications with key audiences, including with students, staff and the media, is crucial. As Senior PR and Communications Manager, you will work with the faculties and the media to ensure that our world-class reputation is enhanced and maintained and that our strengths and successes particularly across arts, culture and science, are effectively communicated.
As a key part of the team, you will provide strategic leadership and direction to faculty communications, ensuring alignment to the university’s internal and external engagement strategy and business objectives, create and place compelling and engaging content aligned to the university’s strategic priorities in national and international news channels, on the website and across King’s digital channels, run a series of communications campaigns that appeal to staff, students and external stakeholders and help to design and curate content for key events series that will help generate PR. You will also assist the university’s issues communications response offering expertise on messaging and lines to take.
What you’ll need to succeed
You’ll be a dynamic, driven person with an ability to engage with a range of colleagues, and with substantial communications experience. To be successful in this role you will have experience in a similar role and will be able to demonstrate success of managing communications colleagues, working with and briefing journalists and placing positive stories in prominent media outlets. We need a confident self-starter, who works well under pressure and who uses a keen news sense, relationships with colleagues and journalists, creativity and initiative to achieve success.
This is a permanent role and full time.
- To ensure the university’s key and strategic initiatives particularly in arts, culture and sciences are actively promoted by leading on, creating and implementing strategic PR campaigns that cut across communication channels and which includes the regular placement of positive news stories in prominent media outlets.
- Work with faculty communications colleagues to oversee the delivery of a pipeline of content at university level that positively reflect and promote the arts, culture and sciences, and support the university’s key strategic objectives. As part of this, utilise digital and social media, priority media outlets, compelling campaigns, and activities to inspire and engage.
- Be a key liaison point between journalists, the media and the university, maintaining contact lists and ensuring that relationships are enhanced and maintained.
- To utilise all the university’s external and internal communications channels, including social media, to amplify and enhance positive news stories in a creative and engaging way that will appeal to key audiences including students and staff.
- Work closely with the communications network across the university to have a keen sense of what content is being produced and when, so that campaigns and media outreach can be planned accordingly.
- Liaise closely with our social media monitoring agency to identify wider trends and best practice and work with the Communications Team to incorporate new approaches across King’s corporate social media channels.
- To help on crisis management as needed, with the support of the Communications Team.
- To protect and maintain the university’s reputation by monitoring and responding to emerging issues and quickly correcting inaccuracies.
- To monitor the university’s external PR performance and keep abreast of the latest trends to ensure best practice.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.
Skills, knowledge, and experience
1. Educated to degree level or equivalent experience.
2. Excellent standard of English.
3. Experience of working with the media either in a communications role or as a journalist and with a solid contact list of national media journalists.
4. Excellent editorial skills and attention to detail.
5. An excellent news sense and the ability to successfully brief and pitch into journalists.
6. Experience of producing content for digital channels such as websites and social media.
7. A collaborative attitude to work, supporting others and with the ability to build effective links and relationships with a range of senior stakeholders.
8. A proactive approach to work, knowing when to work independently and flexibly but also when best to work as part of a team. Enthusiastic self-starter with a positive and determined approach.
9. Experience of using evaluation tools to report on and improve activities.
1. Knowledge and experience of working in the higher education sector.
2. A professional qualification in journalism, communications or PR.
3. Experience of working in the arts or culture.