Marketing Communications Co-ordinator

Faculty of Humanities & Social Sciences

Newcastle University, Newcastle upon Tyne, UK

Overview

  • Posted on: 23rd Jun 2021
  • Salary: £25,941.00  per annum
  • REF: 8541
  • Closes: 01st January 1970
  • Contract Type: Permanent
  • Hours: Full Time

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.

Salary: £25,941.00per annum

Closing Date:Monday 05 July 2021

The Role

You will create, co-ordinate and deliver a wide range of high-quality marketing and digital communication materials for a range of audiences, as part of the Accommodation Services’ and Hospitality and Commercial Services’ marketing strategy. Based within the central marketing team, the post holder will work across both Services, as part of a team responsible for the development, implementation and management of the University’s marketing plans. Responsible for campaign overview, they will work in collaboration with channel delivery teams to prepare and execute campaigns based on market insight, and report on their effectiveness.

This is a fixed term post available until 10 June 2022.

For further information about the role please contact Kelly Fairs, Marketing, Planning and Campaigns Manager, kelly.fairs@ncl.ac.uk

Key Accountabilities

  • The development, implementation and management of a range of marketing and communications campaigns and activities to enable Accommodation Services and Hospitality and Commercial Services to achieve their strategic objectives
  • Responsible for working with internal delivery teams and external suppliers to deliver digital and printed marketing materials
  • Working with key stakeholders, develop and deliver an integrated marketing and communications calendar in order to support key activities across Accommodation Services and Hospitality and Commercial Services
  • Co-ordinate a range of internal communications directed at staff in Accommodation Services and Hospitality Services, including regular staff newsletters and updates delivered via the staff intranet
  • Content planning and copywriting for a wide range of stakeholders, including prospective applicants, current students, staff and visitors across all channels, including web content editing and printed materials
  • Plan, develop, publish and manage content across a range of social media for Accommodation and Hospitality, including Facebook and Twitter, including responding to online enquiries and conversations in a timely and appropriate manner, including liaising with colleagues where relevant
  • Working with internal and external stakeholders, co-ordinate a range of surveys and market research activities to inform key decision-making
  • Responsible for the management of the EAT@ loyalty programme, including the development of promotional campaigns and reporting on performance
  • Provide advice and guidance on best practice to colleagues across both services within areas of marketing and communication, e.g. to ensure brand consistency and to maximise effectiveness of communications, including the brand management of@EAT

The Person (Essential)

Knowledge, Skills and Experience

  • Experience across all marketing channels required, including organic social, email, website, SEO, paid social and search
  • Excellent communication and presentation skills, both oral and written
  • Substantial digital and print copywriting experience and experience of writing / producing publicity and marketing materials, preferably in a higher education context
  • Proof-reading skills and exceptional attention to detail
  • Able to communicate effectively with a range of stakeholders
  • Excellent project management skills
  • Initiative and a creative approach to problem solving and strategic development
  • Analytical and evaluative skills
  • Excellent interpersonal and teamwork skills
  • Excellent time management skills and administrative skills
  • IT/Web skills
  • Familiarity with use of online content management systems
  • Awareness and understanding of issues relating to design

Attributes and Behaviour

  • Comes forward with new ideas and concepts
  • Willing to experiment, enterprising in approach
  • Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two way communication process
  • Plans workload and tasks in a systematic way
  • Ensures that all activities are completed on time
  • Gets involved with team tasks
  • Willing to help others and share workloads
  • Works continuously towards achieving success through understanding and meeting or exceeding the expectations of the area, the University, students, colleagues and other stakeholders

Qualifications
Essential

  • Educated to degree standard (or equivalent)

Desirable

  • Marketing and Communication or Media professional qualification (e.g. CIM Certificate)

Newcastle University is committed to being a fully inclusive Global University which actively recruits, supports and retains staff from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent.We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.

The University holds a silver Athena SWAN award in recognition of our good employment practices for the advancement of gender equality. The University also holds the HR Excellence in Research award for our work to support the career development of our researchers, and is a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: [[8541]]

Employer Achievements:

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