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Research Associate in Data Collection

Faculty of Humanities & Social Sciences

Newcastle University, Newcastle upon Tyne, UK


  • Posted on: 15th Feb 2021
  • Salary: £30,942 - £40,322 per annum
  • REF: 5799
  • Closes: 01st March 2021
  • Contract Type: Fixed-Term/Contract
  • Hours: Full Time

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.

Salary: £30,942 – £40,322 per annum

Closing Date: 1 March 2021

The Role

We have an exciting opportunity to join the School of Engineering, Institute of Neuroscience and School of Architecture Planning and Landscape, which is in collaboration with Ryerson University, Civil Engineering, which is involved in a research project, financed by the Economic and Social Research Council (ESRC), on the Role of Social Conformity in the Acceptance of Autonomous Vehicles.

The project aims to understand and model, what are the conditions under which citizens would accept to be part of an urban environment where traffic includes full autonomous vehicles (FAV) and to use them as a public transport mean. In particular, the research project deals with theoretical questions about social conformity and acceptance of innovations, autonomous vehicles, and needs extensive data collection including stated preference surveys, virtual reality laboratory experiments and demand model estimation.

You will possess a strong record of and interest in interdisciplinary work among the following fields: transport planning and economics, marketing, behavioural analysis, behavioural economics, choice modelling, social sciences, and mathematical psychology. You should also have demonstrated experience in data analysis and modelling consumer behaviour.

You are expected to closely work in collaboration with Ryerson University and to spend between 7 and 10 weeks in Canada over the period of the project.

For informal enquires please contact Elisabetta Cherchi, Professor of Transport, at Elisabetta.Cherchi@newcastle.ac.uk

The post is full time, fixed term for 12 months.

Key Accountabilities

1. Be at the forefront of demand analyses research innovation as a research scientist
2. Contribute to the theoretical definition and operationalisation of the acceptance of innovations
3. Design and manage the data collection process in the UK
4. Process the data and estimate demand models
5. Closely collaborate with Ryerson University in particular in the data collection stage
6. Disseminate outputs at international conferences and scientific journals

The Person (Essential)

Knowledge, Skills and Experience

  • Demonstrated experience in data collection, in particular related to social influence
  • Demonstrated experience in data analysis and modelling consumer behaviour
  • Record of publications in relevant journals and presentations at relevant conferences
  • Programming skills (e.g. Python) (Desirable)
  • Some work/research experience in the field beyond the PhD (Desirable)

Attributes and Behaviour

  • Willingness to undertake interdisciplinary research
  • Demonstrable commitment to our values
  • Professionalism and Academic Excellence
  • Transparency and Accountability
  • Equality, Diversity and Inclusivity
  • Collaborative and Multi-disciplinary
  • Ambition and aspiration
  • Motivation and Passion
  • Inquisitive, Creative and Imaginative
  • Integrity and Respect
  • Social Responsibility
  • Desire to develop and extend role (Desirable)


  • A PhD in transport, marketing, behavioural economics, mathematical psychology or closely related fields

Newcastle University is committed to being a fully inclusive Global University which actively recruits, supports and retains staff from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.

The University holds a silver Athena SWAN award in recognition of our good employment practices for the advancement of gender equality. The University also holds the HR Excellence in Research award for our work to support the career development of our researchers, and is a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: 5799

Employer Achievements:

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