IMPACT (‘Improving Adult Care Together’), a brand new UK-wide centre for implementing evidence in adult social care, is seeking to appoint an experienced, creative and highly skilled Communications and Engagement Manager to help deliver an exciting and impact-driven programme of research and engagement activity.
Funded by the Economic and Social Research Council (ESRC), part of UK Research and Innovation, and the Health Foundation, IMPACT works across the four nations of the UK and is an ‘implementation centre’, drawing on knowledge gained from different types of research, the lived experience of people using services and their carers, and the practice knowledge of social care staff. Its aims are to enable practical improvements on the ground, and make a crucial contribution to longer-term cultural change, by:
• Supporting more widespread use of evidence in adult social care, leading to better care practices, systems and outcomes for people who use services, their families and communities
• Building capacity and skills in the adult social care workforce to work with evidence of different kinds to innovate, improve care and deliver better outcomes
• Facilitating sustainable and productive relationships between the full range of adult social care stakeholders to co-create positive change/innovations and improve outcomes for people using adult social care and their families
• Improving understanding of the factors which help and hinder the implementation of evidence in practice, and using this to overcome longstanding barriers to positive change
After an initial ‘co-design’ phase (2021), IMPACT moves into a 12-month Establishment phase in 2022 and into a five-year ‘Delivery’ phase from 2023. This is therefore an opportunity to join a new centre and shape its work for the long-term, making a difference to the lives of nearly one million people who draw on care and support, around 6 million carers and around 1.5 million people who work in adult social care
Key priorities from IMPACT’s draft communications and engagement plan for 2022 are:
• Raising awareness of IMPACT and opportunities to engage
• Building our networks in each of the 4 nations:
• Promoting understanding (and value) of evidence as constituting different types of research, lived experience and practice knowledge
• Continuing to reach and engage groups whose voices are seldom heard – especially people who draw on care and support, carers, front-line care workers, people from black and minority ethnic communities and people who do not usually get chance to take part in such debates
• Continuing to build longer-term relationships with national policy and practice partners, whose support will be essential to help embed lessons learned from individual projects and for IMPACT to be ‘greater than the sum of its parts’
• Learning more about how best to communicate with a diverse audience in order to further refine our approach to communications and engagement in 2022 and beyond
The post holder will report to the Centre Manager and the University of Birmingham’s Communications function, with additional support and input from a Strategic Communications Advisor. They will benefit from the support of a Digital Communications Officer. They will play a vital role in developing high quality marketing and communication materials, acting as brand manager, consistently building and developing IMPACT’s brand to achieve agreed objectives, growing its presence and reach, and evidencing its importance, activity and impact in innovative ways. The role will have a varied balance of communications and engagement development, delivery, promotion and reporting throughout the project’s lifespan.
• Develop and deliver a Communications and Engagement strategy for IMPACT informed by extensive stakeholder mapping and a deep understanding of the Adult Social Care landscape
• Develop a brand narrative for IMPACT that highlights its strengths, inspires and engages across a breadth of stakeholders through segmented multi-channel engagement plans
• Carry out stakeholder mapping and develop a strategic policy engagement plan, identifying key influencers as well as opportunities for engagement.
• Monitor and report on the sector policy and news agenda to develop valued insight and horizon scanning across the centre
• Develop a profile raising PR plan to include media relations in order to build profile for key leaders in the centre positioning them as thought leaders and maximising coverage for centre outputs
• Refine, deliver, oversee and evaluate all aspects of IMPACT’s communications and engagement plan, recording and reporting on progress throughout post, with the aim of raising the profile of IMPACT’s outputs and objectives, engaging a diverse group of stakeholders
• Engage with internal stakeholders and form strong professional relationships with academic and professional services colleagues to gain an understanding of strategic priorities and areas of potential collaboration within the School, College and University
• Effectively and proactively engage with colleagues from across the communications community of the University, and across the College including the College Research Support Office, to seek out new communications and events opportunities
• Engage with external stakeholders to help deliver IMPACT’s mission and embody its values (including with the communications teams of partner agencies, and of funders)
• Ensuring IMPACT communicates well with a broad range of stakeholders, including people who draw on care and support, carers and front-line care workers
• Ensuring IMPACT’s commitment to equality, diversity and inclusion is embedded in all relevant materials and ways of working
• Communicate with groups whose voices are seldom heard, helping to tackle traditional power imbalances so that different groups of people can take part on a more equal footing. This might include approaches to communicating in very accessible language and to people who do not speak English as a first language
• Liaise with appropriate colleagues to design, write, produce and review a range of online and offline collateral to represent IMPACT’s role, work and achievements across a broad range of channels and to a broad range of stakeholders (including production of new digital content where appropriate, e.g. videos and newsletters)
• (Working with IMPACT’s website officer) produce a range of high quality digital content, including banners, web content and edited video pieces to clearly convey IMPACT’s objectives and outputs
• Develop and manage IMPACT’s social media channels, building traction for IMPACT and identifying and engaging with key stakeholders
• Work with the media to promote IMPACT’s work
• Play an integral role in the communication of a distinctive and coherent identity across all IMPACT’s activities
• Quality assure all materials for external release
• Act as brand manager, ensuring adherence to funders’ guidelines and IMPACT’s values and mission
• Develop high quality marketing and communication materials
• Develop and manage the IMPACT’s CRM system, with support from IMPACT Administrator, to keep an up to date record of stakeholders and interactions, and utilise successfully to achieve optimum awareness raising of IMPACT and its activities to a diverse audience (linking to IMPACT’s evaluation strategy)
• Taking the lead in managing and developing IMPACT’s events calendar, working with the Centre Manager to ensure regular, impactful activity to achieve IMPACT’s key objectives
• Take lead role on events management for selected events, including producing bespoke materials as well as helping to organise/co-ordinate key events
• Identify opportunities for public engagement and work with relevant stakeholders (internal and external) to make this happen where appropriate
• Set up systems to consistently capture IMPACT’s engagement, reach and outcomes, proactively obtaining feedback to feed into a model of continuous improvement and produce reports sharing both good practice and learning
• Keep abreast of the latest developments and technologies in the field, exploring alternative modes of delivery to achieve optimum impact, interest and traction
• To undertake such other duties as may be required
Required Knowledge, Skills, Qualifications, Experience
• General education to at least degree level in a marketing/communications related discipline or equivalent experience. Member of or affiliation to a professional organisation such as CIM or CIPR??
• 3 years’ minimum experience in a role successfully managing communications and events, preferably in a large organisation, in complex external environments and/or with diverse stakeholders.
• Experience of creating and managing the delivery of a successful communications plan, and developing a range of compelling digital content and graphic pieces.
• Understanding, interest in and empathy for the challenges facing adult social care and the context of the stakeholders therein.
• Ability to communicate successfully, across multiple channels with a range of sectors and individuals.
• Experience of digital marketing or PR campaigns and a strong understanding of associated data analytics and how to use them to measure success and inform activity
• Excellent interpersonal and communication skills, both written and verbal; ability to deal confidently and diplomatically with colleagues at all levels, up to and including very senior managers and external stakeholders.
• Computer-literate: articulate, confident and competent in the use of a variety of electronic systems to include; Word, Excel and Access, Web authoring and editing software, including photoshop and other web related software.
• Experience of writing copy for publication, including press releases, web content and for social media.
• High level of written and spoken English with ability to write copy at press and publication standard, with the highest level of accuracy and attention to detail.
• Logical and systematic approach to tasks and good organisational skills with the ability to manage conflicting demands and prioritise without guidance.
• Ability to work on own initiative, manage time effectively, progress tasks concurrently and work under pressure to meet deadlines.
• Highly creative, with experience of successfully managing social media channels in a highly responsive way, building and retaining a network of followers and contacts and producing timely and responsive content
• Proven track record of turning organisational objectives into successful media pieces and events
• Ability to work as part of a team, with responsibility for areas of Communications and events and to track, monitor and report progress internally and externally to funders.
• High level listening and comprehension ability, with the ability to translate complex information into a variety of media, to gain traction and achieve defined organisation objectives.
• Experience of successfully managing activities within specified budgets, achieving maximum impact and effectiveness whilst retaining value for money.
For informal enquiries please contact Sophie Sinclair -S.C.Sinclair@bham.ac.uk
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