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Content Producer

External Relations

Birmingham, United Kingdom


  • Posted on: 22nd Oct 2021
  • Salary: £23,699 to £25,458, with potential progression once in post to £29,471
  • REF: 98544
  • Closes: 30th November 2021
  • Contract Type: Permanent
  • Hours: Full Time

Summary of Role

This role is responsible for producing engaging, quality content across a variety of media including digital, social media, basic film (e.g. talking head) and photography, motion and in print.

You will approach a client brief agnostically – understanding the brief and researching the audience to develop content that engages the audience and delivers on the objectives. This could be a great piece of brand work, a film, a digital solution, something for social media or a different solution. You may have a specialism in one area, but are also able to turn your hand and produce content across the range of multi-media.

With the support of seniors in Design, Digital and Media, you will work autonomously to develop and deliver on ideas.

You will be passionate about creative, digital media and technology, keep abreast of the latest innovations and trends, continuously develop their skillset and pro-actively put forward ideas to support clients’ challenges.

You will have strong communications skills, be able to effectively interpret briefs, and possess a positive and persuasive presentation style.

Main Duties

Content Production
1. Interpret client briefs and develop ideas taking a multi-disciplined approach which will engage the target audience and meet the objectives of the brief.
2. Create content within budget across a variety of media including digital, social media, basic film and photography, motion and in print – showcasing understanding of how print and digital audiences differ and require different approaches. This will include:
• Developing ideas, including storyboards and outline scripts
• Writing and editing copy for use in print and online is desirable
• Capturing images and audio using basic video, still and 360 cameras and audio equipment and support in the pre-production, including location recces, kit set up and de-rig, lighting and being a drone competent observer
• Creating presentations using PowerPoint and other presentation software
3. Support specialist and seniors in responding to pitches and pro-active proposals.
4. The role is a task and project driven role that may require work outside of core hours and is driven by schedules and by delivery deadlines. The post holder may therefore be required to work both flexible and extended hours to deliver.

Communications and Relationships
1. Work closely, positively and effectively with the Account Management team, Content Production team and clients.
2. Present ideas and presentations to clients with the support of the specialist and seniors.
3. Respond to feedback in an appropriate manner, listening and providing advice.
4. Ensure content is accessible to all end users and the regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility and is backed up and archived.
5. Develop, maintain and use professional networks.
6. Support and contribute to developing the agency’s reputation, including sharing knowledge, regular contributing to blogs etc.
7. Act as a role model to other members of the team in championing External Relations values and behaviours.
8. Supports equality and values diversity, moderates own behaviour to avoid unfair discriminatory impact or bias on others.

1. Stay abreast of the latest trends, innovations, emerging technologies and standards, and apply these to projects; proactively developing and maintaining own skills and developing knowledge in specialist areas, for example XR and sharing knowledge across the team.

Any other duties as required by the Head of Creative.

Person Specification

Level of knowledge and/or educational qualifications required:
• A qualification or work experience in Multi-Media Content Production (Creative, Design, Digital) e.g. apprenticeship standard Content Producer
• Proven skills in Graphic Design, Motion Graphics, Animation, Storyboarding, User Interface Design, including portfolio evidence of content production skills
• Good level of experience with industry standard packages. This includes Adobe Creative Cloud, Aftereffects, InDesign Photoshop, Illustrator, Premier Pro, Acrobat and Presentation software, as well as Microsoft Office/PowerPoint to create, edit and post produce content and assets (this will include print design, animation, motion graphics, films and photography)
• Working experience with content management
• Knowledge of website interface design and usability, HTML, CSS, Dreamweaver
• Experience of Content Management Systems and publishing web content using a CMS
• Good understanding of web content accessibility guidelines (WCAG) accessibility regulations and creating with accessibility in mind so that all online content meets or exceeds AA legal accessibility guidelines
• Experience of working within a brand identity
• Skills in 3D design, 360, illustration, XR and digital development are desirable
• Basic film and photography skills are desirable

Skills/Attributes required:
• A passion for creating content for creative and digital media and continuously developing knowledge and skillset
• An ability to work effectively both individually and as part of a team
• Strong spoken and written communication and presentation skills
• A strong work ethic to build and maintain positive relationships with the internal team and with clients
• Agile, pro-active, problem-solving attitude
• Ability to perform in a fast-paced environment on multiple projects and keep calm and focused under pressure
• Good time management, strict attention to detail, taking projects from concept through to delivery, on budget and to deadline
• Pro-actively researching new services/new ways of doing things and proven experience of implementing them
• Understands the importance of equality and diversity in the workplace
• Ability to identify and respond to equality and diversity issues in line with relevant policies and procedures

Valuing excellence, sustaining investment

We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working

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